This video was created to explain using simple visual imagery how the City budget is spent, and invite users to try balancing the city budget themselves.
The character was meant to be a sort of guide, going around the city and taking pictures. The time crunch on this was crazy. I think we had about three weeks to pull it off. They wanted something very clean, black and white, but that looked hand-made and friendly. The character design went around and around until they liked her. Personally I liked her first iteration with boots and ponytails, but they wanted something more professional. The video was a success!